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Military, law enforcement, firefighters and emergency medical services personnel receive special discounts in retail stores


WINNIPEG, Manitoba – Cabela’s is once again recognizing the efforts of Canada’s men and women in uniform during the Hometown Heroes event and offering them employee pricing at its Canadian retail stores from Feb. 18-21.

Veterans, active duty military and reserves, Canadian Coast Guard, law enforcement, firefighters, EMS personnel and conservation officers will enjoy this exclusive discount at any of Cabela’s nine retail locations across the country.

The weekend consists of special in-store events happening from coast to coast. For full event details, visit

“Cabela’s is dedicated to giving back to those who serve and protect us,” said Darin Brecht, Cabela’s director of finance. “Their selflessness and dedication to our country is nothing short of heroic and we consider it our corporate social responsibility to support them in any way we can.”

To receive employee discounts, personnel must present valid military ID, badge or other proof of eligibility at the time of purchase in store.

Cabela’s Canada was established in 2007 and currently operates nine retail stores with locations in Winnipeg; Nanaimo, B.C.; Barrie, Ont.; Saskatoon and Regina, Sask.; Moncton, N.B.; Calgary, Alta; two in Edmonton, Alta. The company previously announced its expansion with stores opening in Abbotsford, B.C., and Ottawa, Ont., in 2016, and in Halifax, N.S., in 2017.

Dave Ecland ribbon cutting at the grand opening
Dave Ecland ribbon cutting at the grand opening

Cabela’s Incorporated, the World’s Foremost Outfitter®, offers thousands of products for hunting, fishing, shooting, camping, hiking, boating, as well as clothing and outdoor-themed gifts and furnishings. Cabela’s has become a recognizable brand with a world-renowned reputation for delivering quality merchandise, value and legendary customer service.

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As an avid lifelong angler and hunter, Peter’s outdoor knowledge and experiences keep expanding through his hundreds of hours of hunting and fishing podcast interviews with like minded experts. He has received numerous national writing awards. With thousands of outdoor pictures on Ripple Outdoors and many full-length articles with outdoor magazine and video clips you might say that he not only enjoys his outdoor lifestyle, but he’s quite the fanatic! In 2015 he earned fifth overall on the King of the Wood Contest hosted by Canada In The Rough team, pretty good for a baby boomer deer hunter. His buck was also one of the top bucks taken that season. Through Peter’s deer hunting seminars or by attending outdoor trade shows, like the Toronto Sportsmen Show and The SWOC Big Buck Show, he has connected with thousands of like minded people that love hunting and fishing. As a volunteer or member of local and national outdoor groups like QDMA, SWOC, Outdoor Writers of Canada, Archery Trade Show Association he continues to learn and hone his craft. Read his many articles, listen to his podcasts and rifle through thousands of photos on Ripple Outdoors. Discover Peter’s latest posts about outdoor gear, destinations, how to articles and interviews and you’ll be a better angler and hunter for the experience.