Military, law enforcement, firefighters and emergency medical services personnel receive special discounts in retail stores


WINNIPEG, Manitoba – Cabela’s is once again recognizing the efforts of Canada’s men and women in uniform during the Hometown Heroes event and offering them employee pricing at its Canadian retail stores from Feb. 18-21.

Veterans, active duty military and reserves, Canadian Coast Guard, law enforcement, firefighters, EMS personnel and conservation officers will enjoy this exclusive discount at any of Cabela’s nine retail locations across the country.

The weekend consists of special in-store events happening from coast to coast. For full event details, visit

“Cabela’s is dedicated to giving back to those who serve and protect us,” said Darin Brecht, Cabela’s director of finance. “Their selflessness and dedication to our country is nothing short of heroic and we consider it our corporate social responsibility to support them in any way we can.”

To receive employee discounts, personnel must present valid military ID, badge or other proof of eligibility at the time of purchase in store.

Cabela’s Canada was established in 2007 and currently operates nine retail stores with locations in Winnipeg; Nanaimo, B.C.; Barrie, Ont.; Saskatoon and Regina, Sask.; Moncton, N.B.; Calgary, Alta; two in Edmonton, Alta. The company previously announced its expansion with stores opening in Abbotsford, B.C., and Ottawa, Ont., in 2016, and in Halifax, N.S., in 2017.

Dave Ecland ribbon cutting at the grand opening
Dave Ecland ribbon cutting at the grand opening

Cabela’s Incorporated, the World’s Foremost Outfitter®, offers thousands of products for hunting, fishing, shooting, camping, hiking, boating, as well as clothing and outdoor-themed gifts and furnishings. Cabela’s has become a recognizable brand with a world-renowned reputation for delivering quality merchandise, value and legendary customer service.

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