Yo-Zuri Series of Bass Lures

The bass-busting Yo-Zuri® Sashimi Series with Color Change Technology and Wave Motion Vibration are so innovative,
they have two International Patents.


The new Sashimi baits from Yo-Zuri have two features that bass find totally spellbinding. The internationally patented Sashimi Color Change Technology and Wave Motion Vibration spark an instant bite response.


The most impressive feature of the Yo-Zuri Sashimi Series baits is the ability to change colors every time the lure moves. When it swims by a predator, it changes color just like a panic-stricken baitfish–triggering an aggressive reaction strike! The Patented Yo-Zuri Sashimi Series are the only lures in the world that can duplicate this color changing behavior.


All Sashimi Series lures have a patented ribbed surface that creates distinctive wave motions and vibrations that fish can detect with their lateral lines from a long distance.


Added to the already amazing line up are:



The wobbling-rolling action of the three new Sashimi SHALLOW, MID, and DEEP CRANK™ Baits hunt fish everywhere in the water column, from shallow to deep. Their large round buoyant bodies and round lip designs help you to fish structure and eliminate snags.



The flashing profile of this flat-sided crank bait and “coffin” lip design adds to fish attracting appeal of the Yo-Zuri Sashimi FLAT CRANK. Perfect for use around structure such as stumps and rock ledges, this lure bumps & grinds while deflecting potential snags. The Sashimi Flat Crank maintains a consistent depth once it reaches its maximum depth, attracting fish with its tight wiggle.



This absolute top-of-the-line, topwater, “Walk the Dog” lure should be on your “must have” list. Sashimi Color Change Technology and internal cadence rattles create incredible drawing power big bass can’t resist. Even when the action is paused, the tail feathers pulsate like a naturalistic tail for even more heart stopping topwater strikes.



The new Yo-Zuri Sashimi Popper’s big mouth creates a huge splash, and then its ribbed body sends out higher-pitched Wave Motion Vibrations. That combined with the Sashimi Color Change Technology makes this popper irresistible. This perfectly balanced popper with a pulsating tail feather has a duel-action technique; traditional “Pop & Stop” or “Walk the Dog”. This popper’s round buoyant body sits horizontally for best presentation and easy target.


SASHIMI Minnow and Jerkbait

A new bright Metallic Finish is now available on the Sashimi Minnow and Jerkbait, adding another advantage to these already productive baits.


The Yo-Zuri Sashimi Minnow is a floating lure specifically designed for a variety fishing styles; stop & go retrieve, “twitching” technique, cast & retrieve. The Color Change feature mimics the natural behavior of terrified or stressed baitfish. The pulsating tail feathers add to the lifelike details that foster aggressive strikes.


The Yo-Zuri Jerkbait is a suspending lure with an irresistible minnow shape. The color pattern changes along with the movement of the lure, which attracts fish from long distances—especially in clear water. Perfect for stop & go retrieve and / or pause / jerk, / pause technique. The tail feathers pulsate to tempt even the most wily predator.



The most fish attracting, true-to-life Shad lure ever created, now features a new Metallic Finish that will bring fish in from long distances or in stained water.  The Sashimi Color Changing behavior duplicates that of a panic-stricken or injured Shad. Complete with pulsating tail feathers and a ribbed body that emits a fish attracting “look what’s for diner” wave motion.



New to the Sashimi Rattl’n Vibe extensive line up are three brilliant Metallic Finish colors. This lipless vibrating style of lure has a distinct high frequency rattle sound. The weight and bb’s inside the Vibe increases the distance the sound travels under the water while adding casting weight and emitting a natural shad in distress sound. This style of Sashimi color-change lure is a Bass catching machine and can be fished with different retrieves; fast, slow, stop & go, or even vertical jigged or ripped upward.



With the addition of three new Metallic Finished colors, this proven lure has a bright future. The super strong joint mechanism creates a natural fish swimming action that looks alive. The Sashimi Jointed lure has an alternating body/tail Color Change while swimming. Built to last with premium hardware, split rings, hooks and wire construction.



All of these bass-busting baits are constructed of super-tough materials that can withstand the bumps and knocks of running around the structures that hide big fish. All are equipped with rugged split rings and a pair of scalpel-sharp treble hooks.


For over 50 years Yo-Zuri has been recognized as the fishing tackle industry’s leading manufacturer of quality fishing products—for professional fishermen and enthusiasts worldwide. For more information, visit www.yo-zuri.com.