Hometown Heroes Honoured At Cabela’s

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Cabela’s Honours Hometown Heroes on June 18 to 21, 2015

Barrie, ON (June 16, 2015) – Cabela’s stores nation-wide will honour the contributions of those who serve our country and communities by offering employee pricing to all veterans, active duty military and reserves, Canadian Coast Guard, law enforcement, firefighters, EMS personnel and conservation officers June 18 – 21, 2015. The Hometown Heroes event recognizes the service and sacrifice of those who protect and serve.

“The Hometown Heroes event is not only a way to thank the extraordinary men and women who provide our communities with safety and security, it is a way to recognize and celebrate their dedication to serving others,” said Tommy Millner, Cabela’s Chief Executive Officer.

Cabelas Canada


The Barrie retail store will feature displays and events including:

  • Georgian Bay Search and Rescue Adventure Smart Interactive Display
  • Fire Truck Tours with the Barrie Fire Department
  • Information Display hosted by the Sea and Navy League Cadets
  • Kids Meet and Greet with the Barrie Police Mascot Blue
  • Charity BBQ hosted by Scouts Canada
  • Free Kids Camo Face Painting

Please visit www.cabelas.ca/stores to find a store near you and a complete list of events. Hometown Heroes Welcome!

To participate in the Hometown Heroes event, veterans, active duty military and reserves, Canadian Coast Guard, law enforcement, firefighters, EMS personnel and conservation officers should present their service ID during check-out at their local Cabela’s store. Upon doing so, they will receive Cabela’s employee discount on virtually everything in the store. Some restrictions apply; see store for complete details.

For more information, please contact Cabela’s Barrie at 705.735.8900. The Barrie store is located at 50 Concert Way Barrie, ON.

Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, established Cabela’s Canada in 2007 with a retail store and headquarters for Canadian operations in Winnipeg, Manitoba.

Currently, Cabela’s Canada operates eight stores, including locations in Winnipeg, Manitoba; Nanaimo, British Columbia; Barrie, Ontario; Saskatoon and Regina, Saskatchewan; Moncton, New Brunswick and two in Edmonton, Alberta. The company also has announced plans to open stores in Calgary, Alberta, in fall 2015; Ottawa, Ontario, in spring 2016; and Abbotsford, British Columbia in summer of 2016.

Cabela’s stores offer thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as clothing and outdoor-themed gifts and furnishings. The company is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.

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As an avid lifelong angler and hunter, Peter’s outdoor knowledge and experiences keep expanding through his hundreds of hours of hunting and fishing podcast interviews with like minded experts. He has received numerous national writing awards. With thousands of outdoor pictures on Ripple Outdoors and many full-length articles with outdoor magazine and video clips you might say that he not only enjoys his outdoor lifestyle, but he’s quite the fanatic! In 2015 he earned fifth overall on the King of the Wood Contest hosted by Canada In The Rough team, pretty good for a baby boomer deer hunter. His buck was also one of the top bucks taken that season. Through Peter’s deer hunting seminars or by attending outdoor trade shows, like the Toronto Sportsmen Show and The SWOC Big Buck Show, he has connected with thousands of like minded people that love hunting and fishing. As a volunteer or member of local and national outdoor groups like QDMA, SWOC, Outdoor Writers of Canada, Archery Trade Show Association he continues to learn and hone his craft. Read his many articles, listen to his podcasts and rifle through thousands of photos on Ripple Outdoors. Discover Peter’s latest posts about outdoor gear, destinations, how to articles and interviews and you’ll be a better angler and hunter for the experience.